Email Marketing (What is it and Why is it Important?) Marketing Tips

Posted by Chad S. White on February 1, 2023

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Signed Up for 100 Marketing Emails. Here's What I Learned

I recently signed up to receive promotional emails from 100 B2C brands that span the retail, travel, consumer products, and media industries. I noticed five major areas of opportunity for brands to improve their signup processes:

  1. Signup forms are often hard to find
  2. Too many brands ask for phone numbers
  3. Exactly what you’re signing up for is sometimes unclear or misleading
  4. Some confirmation and preference pages are dead ends
  5. Double opt-in confirmation is increasingly used

For a full discussion of each of those…

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Chad S. White, ,

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