There are countless benefits to email marketing. Not only does it increase your subscribers’ engagement, it also boosts your brand’s awareness. Whether you’re trying to increase your conversion rates, or you want to get new subscribers, metrics can help you understand how your emails are performing. To maximize your email marketing campaign’s effectiveness, follow these tips to increase open rates. You’ll be glad you did! Read on to learn more! To get started, download our free eBook.
People receive 121 business emails a day. If you’re sending one, you’ll be part of that never-ending digital pile. Short emails with a clear call-to-action will get more attention. A furniture company recently sent out short emails to promote their Cyber Monday and Black Friday sales. While this tactic may seem counterintuitive, it actually increased open rates by 30%. To make sure your emails are open-friendly, check the open rate of your subject lines. A longer subject line will likely be deleted.
Avoid jargon. Don’t use industry jargon or acronyms. Instead, use common terms like “sale” or “reply-to-email”. If your email is too long, use the 80/20 rule for optimal email readability. For long emails, use headers and relevant graphics to break up the text. Your central message should be bold and prominent. If your subject line is too difficult, it may be an indication that your content needs work.
Creating a good subject line is very important. It should be no longer than fifty characters and should be between thirty and fifty words long. The subject line should create urgency in the reader and give an idea of what they can expect in your email. Use auto-responders to remind readers that they’ve opted-in to your list. Send these emails a day, five days, or even 10 days after the opt-in. This way, they will still be able to opt-in and receive your email.
Having a list is only half the battle. Keeping it organized is the key to successful email marketing. A healthy open rate and earned contact information are essential for successful email campaigns. Remember, GDPR requires that you obtain recipient consent before contacting them. Purchasing a list doesn’t usually include this consent. A good list management solution should automate personalization so that your email marketing campaign will be more effective. Consider using email automation tools to automate the process.
Another tip to optimize email performance is to create an effective unsubscribe process. Your subscribers want to stay subscribed to your list, so it’s essential to make the process easy. Making unsubscribing difficult is not a great idea because it can damage your brand sentiment and encourage them to switch to a competitor. You can use workflows to move unsubscribers to less frequent email lists. This strategy can be very effective in reducing your unsubscribe rate.
Sponsored email campaigns are highly effective. But they require a substantial marketing effort. You’ll need tight control, brand synergies, and an understanding of data. For a small team, sponsoring an email campaign may not be the best idea. Email marketing is still a great way to engage with a highly targeted audience. This allows you to tailor your message to the specific needs of your subscribers. For instance, if you’re selling stamps, you’ll want to send an email to a potential buyer.
Testing is essential for successful email marketing. A/B testing allows you to compare two variations of an email, allowing you to determine which one is more effective. In a split test, the two variants of the same email will show which one attracts the most clicks. The results will reveal which subject lines and CTA are the most effective. By comparing the results, you’ll be able to make better, more informed decisions.
When creating an email marketing campaign, consider how your subscribers use their email clients. While most marketing emails are written on desktop computers, a surprising number of emails are opened on mobile devices. In fact, mobile users check their email 3x more often than desktop users. It’s important to test your messages before you send them out to your list! The Partake vegan food company has created vibrant emails that draw in new customers. By incorporating all these factors, email marketing becomes easier than ever.